Managing Customer Relationship: Doing it the simple way

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This book is a guide to effectively managing your customer relationship, whether you are a business professional or an entrepreneur. It takes you through the various stages of customer relationship and teaches you how to manage customers to increase business value. You will find a lot of useful concepts, tips and frameworks that you can directly apply to your business. This book will also be useful to management students who want to understand customer relationship from a practical business point of view.

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